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Marketing Management

Marketing Management

Program Code:MKM
Campus:Markham
Duration:2 Semesters (8 Months)
Offered:Fall
Winter
Credential Awarded:Ontario College Graduate Certificate
Work-Integrated Learning:Optional Work Term

Program Description

With a degree or relevant work experience you could enhance your resume with the advanced marketing concepts and techniques taught in Seneca's Marketing Management graduate certificate program. During this 28-week intensive program you will gain skills and knowledge in several key areas including: marketing research techniques, launching a new product or service, market segmentation techniques, pricing strategies, promotion and communications strategies, generating new accounts and sales revenues, and strategic market planning. Best of all, you can benefit from industry/association field work or an optional work term that puts all your learning to work and helps you build industry connections.

Admission Requirements

Program Eligibility:

  • A recognized degree from an accredited institution; OR
  • Mature applicants with 3 to 5 years of documented work experience in a related field may be considered. Relevant résumé and references must be provided.
  • English proficiency at the postsecondary level.

Note:

  • Individuals who have taken marketing-related courses at other institutions should choose the Brand Management graduate certificate.

Fees

Loading Tuition Costs

Your Career

Marketing Management focuses on creating, building, communicating and delivering value to customers in innovative and creative ways. As a Seneca Marketing Management graduate you are prepared to begin a career path that leads to employment as an account executive, assistant brand manager, customer service manager, sports and entertainment marketing specialist, marketing/sales/retail manager, media buyer, market researcher or digital marketing manager.

Work-Integrated Learning - Optional

Optional Work Term

Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment. The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

Work-Integrated Learning Model
Fall Start
  Fall Winter Summer
Year 1 Semester 1 Semester 2 Work Term

Affiliations/Associations

  • American Marketing Association (AMA)
  • Internet Advertising Bureau of Canada (IAB)
  • The Canadian Professional Sales Association (CPSA)
  • Canadian Marketing Association (CMA)
  • Greater Toronto Marketing Alliance (GTMA)

Transfer Credit/Pathways

The Degree and Credit Transfer Office provides a number of services for students continuing their education at Seneca, and for graduating students considering degree transfer options.

Through transfer agreements and institution partnerships, graduates of this Seneca College program may be eligible for credit at various post-secondary institutions. Please refer to the Degree Transfer Guide for more information.

Transfer Credit may be granted for courses deemed equivalent to courses at Seneca that have been completed at recognized postsecondary institutions. Additional information is available online.

Important Academic Dates

Please take a few moments to view Important Academic Dates for your relevant term.

Courses

Please select the curriculum from the Academic Year in which you started (or will be starting) your studies. An Academic Year begins in September and ends in August of the following year.

2017/2018 Academic Year

Semester 1
CRM700 CRM - Process and Patterns I
MKM701 Applied Marketing Research
MKM704 Financial Aspects of Marketing
MKM706 Marketing Fundamentals
MRK718 Presenting Complex Material
 
Semester 2
MKM803 Integrated Marketing Communications
MKM804 Interactive B2B Selling
MKM805 Strategic Marketing Management
MKM915 Digital Marketing
MKM916 Interactive Marketing
WTP100 Work Term Preparation (Work-Integrated Learning option only)
 
Work-Integrated Learning Term
MKM441 Marketing Management, Work Term (Work-Integrated Learning option only)

2016/2017 Academic Year

Semester 1
CRM700 CRM - Process and Patterns I
MKM701 Applied Marketing Research
MKM704 Financial Aspects of Marketing
MKM706 Marketing Fundamentals
MRK718 Presenting Complex Material
 
Semester 2
MKM803 Integrated Marketing Communications
MKM804 Interactive B2B Selling
MKM805 Strategic Marketing Management
MKM915 Digital Marketing
MKM916 Interactive Marketing
CPP100 or
WTP100
Co-op Professional Theory (Work-Integrated Learning option only) or
Work Term Preparation (Work-Integrated Learning option only)
 
Work-Integrated Learning Term
CPP200 or
WIL100
Work-Integrated Learning Professional Practice (Work-Integrated Learning option only) or
Work-Integrated Learning (Work-Integrated Learning option only)
CWT100 or
MKM441
Work Term (Work-Integrated Learning option only) or
Marketing Management, Work Term (Work-Integrated Learning option only)

Contact Us

www.senecacollege.ca/school/mediamarketing

Admissions Advisors:
Domestic Admissions Advisor: Alex Tyo
(416) 491-5050 Ext. 22804
Alexander.Tyo@senecacollege.ca
International Admissions Advisor: International Admissions
(416) 491-5050 Ext. 22364
InternationalAdmissions@senecacollege.ca
Registration & Records Advisor:
  Yuliya Krasko
(416) 491-5050 Ext. 77434
Yuliya.Krasko@senecacollege.ca
Program Contacts:
Student Advisor: Izabela Loranty
(416) 491-5050 Ext. 77547
Izabela.Loranty@senecacollege.ca
Program Coordinator: Robert Carroll
(416) 491-5050 Ext. 77417
Robert.Carroll@senecacollege.ca
Work-Integrated Learning Coordinator: Kim Adshade
(416) 491-5050 Ext. 77622
Kim.Adshade@senecacollege.ca
Program Chair (Interim): Angela Zigras
(416) 491-5050 Ext. 77531
Angela.Zigras@senecacollege.ca
Additional Contacts:
  Financial Aid & Awards
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