Skip to main content
Business Administration - Marketing

Business Administration - Marketing

Program Code:BAM
Campus:Markham, Newnham
Duration:6 Semesters (3 Years)
Offered:Summer
Fall
Winter
Credential Awarded:Ontario College Advanced Diploma
Work-Integrated Learning:Optional Co-op

Program Description

Become a marketing leader. Learn how to integrate business and marketing fundamentals with advanced applications of technical, analytical, problem-solving, critical thinking and leadership skills. These skills are developed through the use of innovative and applied delivery techniques such as problem-based learning, real-life projects and case study analysis.

Admission Requirements

Program Eligibility:

  • Ontario Secondary School Diploma (OSSD) or equivalent with:
    • Grade 12 English: ENG4(C) or ENG4(U)
    • Grade 12 Mathematics: (C) or (U) or Grade 11 Mathematics: (U) or (M)
  • OR Mature Student Status (age 19 or older) with the above prerequisite course(s), their equivalent(s) or appropriate Academic and Career Entrance (ACE) Certificate program credits (see Academic Upgrading).

Note:

  • Although not required for admission, keyboarding skills and/or any computer graphic skills are recommended for your success in the program.

Fees

Loading Tuition Costs

Your Career

The Business Administration – Marketing program prepares you to take a leadership role in marketing – whether you decide to enter the field directly or to continue your studies in a degree program first. Successful companies are driven by effective marketing strategies, and in this highly-specialized program you will develop the skills to plan and execute those strategies. This three-year advanced diploma will prepare you for careers such as: marketing manager, marketing co-ordinator, account manager, product manager, brand manager, digital marketing manager, interactive marketing manager, market researcher, event and trade show marketer, sports marketer, sales account manager, retail sales manager, digital and traditional media buying and planning, media sales manager, small business owner, search engine account marketing manager and web content manager.

Work-Integrated Learning - Optional

Optional Co-op

Students meeting all academic requirements may have the opportunity to complete an optional co-op work term(s) in a formal work environment. In most cases the work term(s) is a full-time paid position completed between two academic semesters. In programs with limited co-op opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional co-op stream regardless of success in securing a work position.

Work-Integrated Learning Model
Fall Start
  Fall Winter Summer
Year 1 Semester 1 Semester 2 Vacation
Year 2 Semester 3 Semester 4 Work Term
Year 3 Semester 5 Semester 6  
Work-Integrated Learning Model
January Start
  Winter Summer Fall
Year 1 Semester 1 Semester 2 Semester 3
Year 2 Semester 4 Work Term Semester 5
Year 3 Semester 6    

Affiliations/Associations

  • American Marketing Association
  • Canadian Marketing Association
  • Canadian Professional Sales Association
  • Interactive Advertising Bureau of Canada
  • Greater Toronto Marketing Alliance
  • Ontario Colleges Marketing Association

Transfer Credit/Pathways

The Degree and Credit Transfer Office provides a number of services for students continuing their education at Seneca, and for graduating students considering degree transfer options.

Through transfer agreements and institution partnerships, graduates of this Seneca College program may be eligible for credit at various post-secondary institutions. Please refer to the Degree Transfer Guide for more information.

Transfer Credit may be granted for courses deemed equivalent to courses at Seneca that have been completed at recognized postsecondary institutions. Additional information is available online.

Important Academic Dates

Please take a few moments to view Important Academic Dates for your relevant term.

Courses

Please select the curriculum from the Academic Year in which you started (or will be starting) your studies. An Academic Year begins in September and ends in August of the following year.

Also see: English and General Education requirements.

2017/2018 Academic Year

Semester 1
BAM101 Introduction to Business Administration
EAC150 College English
ISC100 Introduction to Seneca Studies
MRK106 Marketing I
QNM106 Mathematics of Finance
MRK177 Marketing Skills and Insights
 
Semester 2
ACC106 Accounting I
ECN550* Economics: An Overview
MRK200 Marketing II
MRK264 Advanced Computer Applications for Marketing
OBR250 Organizational Behaviour
plus: General Education Course
 
Semester 3
CAP506 Career Launching and Portfolio Planning
EAC594 Business Communication for the Digital Workplace
MRK317 Integrated Marketing Communications I
MRK430 Professional Selling
QNM223 Business Statistics Using Excel
plus: General Education Course
 
Semester 4
MRK260 Graphic and Web Design
MRK428 Marketing Strategy and Analysis
MRK455 Applied Marketing Research
MRK460 Global Marketing
WTP100 Work Term Preparation (Work-Integrated Learning option only)
plus: General Education Course
 
Work-Integrated Learning Term
BAM331 Business Administration Marketing, Co-op (Work-Integrated Learning option only)
 
Semester 5
MRK516 Financial Analysis for Marketing
MRK518 Interactive Marketing
MRK519 Marketing Metrics and Analysis
MRK561 Brand Management
MRK634 Driving Digital Media for Business
 
Semester 6
MRK513 Buyer Behaviour
MRK526 Management of Marketing Channels
MRK620 Strategic Analysis
MRK644 Digital Marketing II
MRK662 New Product Launch
 
* This course will not fulfill a General Education requirement.

2016/2017 Academic Year

Semester 1
BAM101 Introduction to Business Administration
EAC150 College English
ISC100 Introduction to Seneca Studies
MRK106 Marketing I
QNM106 Mathematics of Finance
MRK177 Marketing Skills and Insights
 
Semester 2
ACC106 Accounting I
ECN550* Economics: An Overview
MRK200 Marketing II
MRK264 Advanced Computer Applications for Marketing
MRK360 or
OBR250
Applied Business Management or
Organizational Behaviour
plus: General Education Course
 
Semester 3
CAP506 Career Launching and Portfolio Planning
EAC594 Business Communication for the Digital Workplace
MRK317 Integrated Marketing Communications I
MRK430 Professional Selling
QNM223 Business Statistics Using Excel
plus: General Education Course
 
Semester 4
MRK260 Graphic and Web Design
MRK428 Marketing Strategy and Analysis
MRK455 Applied Marketing Research
MRK460 Global Marketing
CPP100 or
WTP100
Co-op Professional Theory (Work-Integrated Learning option only) or
Work Term Preparation (Work-Integrated Learning option only)
plus: General Education Course
 
Work-Integrated Learning Term
CWT100 or
BAM331
Work Term (Work-Integrated Learning option only) or
Business Administration Marketing, Co-op (Work-Integrated Learning option only)
 
Semester 5
MRK516 Financial Analysis for Marketing
MRK518 Interactive Marketing
MRK519 Marketing Metrics and Analysis
MRK561 Brand Management
MRK634 Driving Digital Media for Business
CPP200 or
WIL100
Work-Integrated Learning Professional Practice (Work-Integrated Learning option only) or
Work-Integrated Learning (Work-Integrated Learning option only)
 
Semester 6
MRK513 Buyer Behaviour
MRK526 Management of Marketing Channels
MRK620 Strategic Analysis
MRK644 Digital Marketing II
MRK662 New Product Launch
 
* This course will not fulfill a General Education requirement.

2015/2016 Academic Year

Semester 1
BAM101 Introduction to Business Administration
EAC150 College English
ISC100 Introduction to Seneca Studies
MRK106 Marketing I
QNM106 Mathematics of Finance
MRK177 Marketing Skills and Insights
 
Semester 2
ACC106 Accounting I
ECN550* Economics: An Overview
MRK200 Marketing II
MRK264 Advanced Computer Applications for Marketing
MRK360 or
OBR250
Applied Business Management or
Organizational Behaviour
plus: General Education Course
 
Semester 3
CAP506 Career Launching and Portfolio Planning
EAC594 Business Communication for the Digital Workplace
MRK317 Integrated Marketing Communications I
MRK430 Professional Selling
QNM223 Business Statistics Using Excel
plus: General Education Course
 
Semester 4
MRK260 Graphic and Web Design
MRK428 Marketing Strategy and Analysis
MRK455 Applied Marketing Research
MRK460 Global Marketing
CPP100 or
WTP100
Co-op Professional Theory (Work-Integrated Learning option only) or
Work Term Preparation (Work-Integrated Learning option only)
plus: General Education Course
 
Work-Integrated Learning Term
CWT100 or
BAM331
Work Term (Work-Integrated Learning option only) or
Business Administration Marketing, Co-op (Work-Integrated Learning option only)
 
Semester 5
MRK516 Financial Analysis for Marketing
MRK518 Interactive Marketing
MRK519 Marketing Metrics and Analysis
MRK561 Brand Management
MRK634 Driving Digital Media for Business
CPP200 or
WIL100
Work-Integrated Learning Professional Practice (Work-Integrated Learning option only) or
Work-Integrated Learning (Work-Integrated Learning option only)
 
Semester 6
MRK513 Buyer Behaviour
MRK526 Management of Marketing Channels
MRK620 Strategic Analysis
MRK644 Digital Marketing II
MRK662 New Product Launch
 
* This course will not fulfill a General Education requirement.

2014/2015 Academic Year

Fall 2014

Semester 1 Course Name Hrs/Wk
BUS106 Business - Its Nature and Environment 4
EAC150 College English 3
MRK106 Marketing I 4
QNM106 Mathematics of Finance 4
MRK177 Marketing Skills and Insights 2
 
Semester 2 Course Name Hrs/Wk
ACC106 Accounting I 4
ECN550* Economics: An Overview 3
MRK200 Marketing II 4
MRK264 Advanced Computer Applications for Marketing 2
MRK360 or
OBR250
Applied Business Management or
Organizational Behaviour
3
3
XXXXXX General Education Option 3
 
Semester 3 Course Name Hrs/Wk
CAP506 Career Launching and Portfolio Planning 1
EAC594 Business Communication for the Digital Workplace 3
MRK317 Integrated Marketing Communications I 4
MRK430 Professional Selling 4
QNM223 Business Statistics Using Excel 3
XXXXXX General Education Option 3
 
Semester 4 Course Name Hrs/Wk
MRK260 Graphic and Web Design 3
MRK428 Marketing Strategy and Analysis 4
MRK455 Applied Marketing Research 3
MRK460 Global Marketing 3
XXXXXX General Education Option 3
CPP100 or
WTP100
Co-op Professional Theory (Work-Integrated Learning option only) or
Work Term Preparation (Work-Integrated Learning option only)
1
1
 
Work-Integrated Learning Term
CWT100 or
BAM331
Work Term (Work-Integrated Learning option only) or
Business Administration Marketing, Co-op (Work-Integrated Learning option only)
 
Semester 5 Course Name Hrs/Wk
MRK516 Financial Analysis for Marketing 4
MRK518 Interactive Marketing 4
MRK519 Marketing Metrics and Analysis 4
MRK561 Brand Management 3
MRK634 Driving Digital Media for Business 4
CPP200 or
WIL100
Work-Integrated Learning Professional Practice (Work-Integrated Learning option only) or
Work-Integrated Learning (Work-Integrated Learning option only)
1
1
 
Semester 6 Course Name Hrs/Wk
MRK513 Buyer Behaviour 4
MRK526 Management of Marketing Channels 3
MRK620 Strategic Analysis 4
MRK644 Digital Marketing II 3
MRK662 New Product Launch 4
 
* This course will not fulfill a General Education requirement.

Winter & Summer 2015

Semester 1
BAM101 Introduction to Business Administration
EAC150 College English
MRK106 Marketing I
QNM106 Mathematics of Finance
MRK177 Marketing Skills and Insights
 
Semester 2
ACC106 Accounting I
ECN550* Economics: An Overview
MRK200 Marketing II
MRK264 Advanced Computer Applications for Marketing
MRK360 or
OBR250
Applied Business Management or
Organizational Behaviour
plus: General Education Course
 
Semester 3
CAP506 Career Launching and Portfolio Planning
EAC394 or
EAC594
Effective Business Writing or
Business Communication for the Digital Workplace
MRK317 Integrated Marketing Communications I
MRK430 Professional Selling
QNM223 Business Statistics Using Excel
plus: General Education Course
 
Semester 4
MRK260 Graphic and Web Design
MRK428 Marketing Strategy and Analysis
MRK455 Applied Marketing Research
MRK460 Global Marketing
CPP100 or
WTP100
Co-op Professional Theory (Work-Integrated Learning option only) or
Work Term Preparation (Work-Integrated Learning option only)
plus: General Education Course
 
Work-Integrated Learning Term
CWT100 or
BAM331
Work Term (Work-Integrated Learning option only) or
Business Administration Marketing, Co-op (Work-Integrated Learning option only)
 
Semester 5
MRK516 Financial Analysis for Marketing
MRK518 Interactive Marketing
MRK519 Marketing Metrics and Analysis
MRK561 Brand Management
MRK634 Driving Digital Media for Business
CPP200 or
WIL100
Work-Integrated Learning Professional Practice (Work-Integrated Learning option only) or
Work Integrated Learning (Work-Integrated Learning option only)
 
Semester 6
MRK513 Buyer Behaviour
MRK526 Management of Marketing Channels
MRK620 Strategic Analysis
MRK644 Digital Marketing II
MRK662 New Product Launch
 
* This course will not fulfill a General Education requirement.

Contact Us

Admissions Advisors:
Domestic Admissions Advisor: Alex Tyo
(416) 491-5050 Ext. 22804
Alexander.Tyo@senecacollege.ca
International Admissions Advisor: International Admissions
(416) 491-5050 Ext. 22364
InternationalAdmissions@senecacollege.ca
Registration & Records Advisor:
Newnham Campus: Aaron Bradley
(416) 491-5050 Ext. 22462
Aaron.Bradley@senecacollege.ca
Markham Campus: Yuliya Krasko
(416) 491-5050 Ext. 77434
Yuliya.Krasko@senecacollege.ca
Program Contacts:
Student Advisor: Izabela Loranty
(416) 491-5050 Ext. 77547
Izabela.Loranty@senecacollege.ca
Program Coordinator: Alireza Faed
(416) 491-5050 Ext. 77615
Alireza.Faed@senecacollege.ca
Work-Integrated Learning Coordinator: Kim Adshade
(416) 491-5050 Ext. 77622
Kim.Adshade@senecacollege.ca
Program Chair (Interim): Angela Zigras
(416) 491-5050 Ext. 77531
Angela.Zigras@senecacollege.ca
Additional Contacts:
  Financial Aid & Awards
Need more information?

At Seneca College we respect your privacy. We do not share your information with third parties.

* indicates required field.

Video

Seneca's Business Administration - Marketing

Graduates Enes and Michael talk about their time in the Business Administration - Marketing (Management Specialization) program and how they were able to continue their education in university, earning both a diploma and degree in less time. Video